ISLAMABAD – A recent study has raised serious concerns about the sharp rise in child poisoning cases linked to nicotine pouches, small flavoured packets often mistaken by young children for candy.

Health data from the United States shows a 763% increase in such cases between 2020 and 2023. Experts say even one pouch can be dangerous, leading to symptoms like vomiting, dizziness, seizures, or even coma in toddlers.

These pouches—sold under popular brand names like Zyn—are often fruit-flavoured and come in colourful packaging, making them attractive to kids. With more teenagers also turning to them as an alternative to smoking, doctors warn that nicotine addiction could rise among youth.

In Pakistan, health experts are urging authorities to regulate the sale and advertising of nicotine pouches before the issue spreads locally. They also advise parents to store them safely and keep them out of children’s reach.

“Just like cigarettes, these products need strong warning labels and proper regulation,” a local pediatrician told PakTribune.

The growing popularity of nicotine pouches highlights the urgent need for awareness and control—both at home and at the policy level.

This story has been reported by PakTribune. All rights reserved.

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