PAKISTAN – Acclaimed musician Ali Sethi has announced the release of his debut album, Love Language, a deeply personal project described as a “crimson confession” that weaves together themes of love, longing, and self-discovery.
Known for reviving classical South Asian music traditions, Sethi blends Urdu, Punjabi, and English lyrics in this album, offering a rich tapestry of emotional and musical textures. The album features collaborations with a range of producers and composers, merging folk, ghazal, and electronic elements into what he describes as a modern-day mehfil — an intimate musical gathering.
Sethi revealed that Love Language reflects his diasporic identity, drawing from Sufi metaphors and classical poetry to explore both personal introspection and broader cultural narratives. The artist aims to create an immersive emotional experience for listeners, one that mirrors the vulnerability and intensity of a live performance.
The album comes on the heels of Sethi’s international success with tracks like Pasoori and Tera Sitam, which have positioned him as a boundary-pushing voice in contemporary South Asian music. With Love Language, Sethi marks a milestone in his artistic journey, presenting a bold and reflective statement on love, identity, and transformation.
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