Instagram account promotion: where to start and what to pay attention to in 2022


If you decide to create your own Internet blog, then Insta is a great choice to gain fame. At the moment it is the sixth most visited website in the world! Of course, it will not be easy to promote your own blog, and the competition is very high. However, with the help of some tips, it will be much easier for you to do this. In this article we will talk about free and paid methods of profile promotion. About how they differ, what advantages and disadvantages they have. And who is more suitable for free methods like massliking, and who is more suitable for paid methods, such as targeting, the ability to buy Instagram followers and advertising from bloggers.

First of all, come up with the title of your page. It should not only correspond to the subject of the profile, but also be easy to read, remember and be in the search. It is best to use your first and last name as a nickname, but unfortunately, they may already be occupied. Do not despair, you can always come up with something unique. For example, you can specify a profession or profession and the city you are in, or just specify the subject of the blog.

Select an avatar. This is literally the first thing other users will see. Therefore, it must be of good quality. Attract attention and match the style of your profile. A win—win option is to use your photo, as it is important for people to know what kind of personality is hidden behind the publications. The avatar should make you want to go to the page.

Define the profile style. Minimalism is in fashion now, so don't choose too many colors and fonts for your profile design. Laconic profiles look best. Determine in what order you will post your publications. To do this, you can use special applications where you can schedule posts and see how they will look on the page. With the help of various photo editors, you can edit photos to bring them closer to a single style. If at first it will be difficult, then do not hesitate to contact a professional who will pick up the account design and the appropriate color scheme for you.

Fill the page with several posts. Do not forget about the welcome post, in which you briefly tell about yourself, your activities and expertise in the topics you write about. By the way, such a post should be repeated once in a while as subscribers are added, so that they have the opportunity to get to know you.

Arrange hashtags. Firstly, this way other users will be able to find your publications. Secondly, with the help of unique hashtags, your profile will be unique, and thanks to hashtags by category, subscribers will be able to better navigate your page.

Specify the geolocation. This way, users who are near you or the products and services offered will be able to find your publications. And it's also a great opportunity to show creativity and make another person smile with a funny inscription.

Make your profile more populated and active. To do this, use the chance to buy Instagram followers cheap. There are various services that cooperate with real users. Those, in turn, for a small reward, are ready to put likes, write comments, watch stories and show other activity, increasing profile statistics. The most important thing is to choose a reliable company that offers real people, not bots. Thus, your profile will look more impressive and attractive to users, and account activity is more likely to cause a desire to subscribe. Many popular bloggers and commercial accounts use this method of promotion, and it works. In addition, it saves a lot of time, unlike free promotion methods.

Now you can switch to free promotion methods. If you have a lot of free time, then you can try such methods as massliking, commenting and massfollowing. Be careful: such activity may seem suspicious to IG, and your account will be blocked. And such actions can greatly annoy many users. However, in some cases it may work, and if at least 1-2 out of 20 people respond with a subscription, then this is already good.

Try activity chats. Such chats can be easily found on different platforms and messengers. In them, people interested in increasing the activity of their profile exchange mutual likes, comments and subscriptions. Yes, it increases account statistics, but it takes a huge amount of time. But in fact it is not a real activity. However, if you are a completely novice blogger without the desire to achieve a million subscribers, then this method may suit you.

Make reels. The more and more often you post videos, the more likely it is that IG will start promoting some of them, and other users will notice you. It is best to spread reels every day (preferably 2 times a day) to increase the chances of success. This method requires a lot of effort, time and creativity, but it is quite effective.

Buy ads from other bloggers or do mutual PR. You can find novice bloggers like you with similar blog topics and tell each other about each other. Or use their advertising service. You should not immediately contact very well-known and well-known bloggers, since the chance that you will be refused or not answered is very high. Also, pay attention to the real statistics of the user account that you plan to advertise with. And be prepared for the fact that the result may disappoint you.

Giveaway. Another paid method of promotion, which is better not to use. The bottom line is that the blogger holds a contest, in order to participate in which you need to subscribe to all sponsors. If you become one of these sponsors, then your account cannot be saved. Since after a large number of subscriptions, people will begin to unsubscribe en masse after the end of the contest. Insta perceives such an account as uninteresting and stops promoting publications to other users.

Enable targeted advertising. The most important thing is to make the right settings and correctly identify your target audience. Otherwise, just waste your money or get a blocked account. It is worth noting that this method may not work when advertising very expensive and large-scale products and projects.

Conclusion. We have considered various options for how to promote your blog. As you can see, there is no ideal method. Depending on your goals, you can choose the methods you like the most and combine them. This is not an easy and lengthy process, but if you put some effort into it, everything will definitely work out. Good luck!

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