Hollywood – USA – Emmy-nominated actress Sydney Sweeney, known for Euphoria and The White Lotus, has been named the new brand ambassador for Jimmy Choo’s Fall 2025 campaign.
The cinematic short film showcases Sweeney transforming into multiple characters, each defined by the shoes or accessories she wears. From the confident Isa in zebra-print slingbacks to the grounded Tylor in understated loafers, the campaign emphasizes how footwear and bags can shape identity, mood, and expression.
Jimmy Choo’s Creative Director, Sandra Choi, explained that the campaign highlights the transformative power of accessories, portraying glamour as an experience rather than just a look.
Despite recent box office disappointments and controversy surrounding a past advertisement, Sweeney’s collaboration with Jimmy Choo underscores her resilience and influence in the fashion and entertainment industries.
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