UNITED KINGDOM – The parent company of leading online travel agency Loveholidays has enlisted financial advisers to prepare for a potential stock market listing, signaling a major strategic shift amid growing investor interest in the tourism sector.
Private equity firm Livingbridge, which owns Loveholidays, has reportedly appointed investment bank Citi to explore flotation options. The move comes as travel demand continues to recover post-pandemic, with digital booking platforms experiencing a surge in consumer preference.
Industry analysts suggest that a public listing could value Loveholidays in the hundreds of millions of pounds, although no final decision has been made. The firm is expected to assess investor sentiment over the coming months before proceeding with an initial public offering (IPO).
Founded in 2012, Loveholidays has emerged as one of the UK’s fastest-growing travel platforms, known for offering affordable holiday packages to European and long-haul destinations. Its tech-driven model and competitive pricing have helped it capture significant market share, particularly among younger travellers.
The potential IPO would mark another milestone in the resurgence of the travel industry, with several players eyeing capital markets to fund expansion and innovation in a competitive landscape.
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