SAN FRANCISCO, USA: LinkedIn has rolled out a powerful new AI-driven search feature aimed at transforming how professionals connect, discover expertise and build strategic relationships across industries. The update allows users to search for people using natural, conversational phrases — marking one of the platform’s most significant leaps toward smarter, more intuitive networking.
Unlike the old system that required exact job titles or heavy use of filters, the enhanced search tool can now understand requests like “investors in renewable energy”, “marketing experts in my network”, or “people who can guide me on cloud security”. By interpreting intent instead of keywords, LinkedIn says it hopes to break the barriers that previously made networking slow and rigid.
The feature, currently available to Premium users in the United States, uses AI to evaluate relevance, mutual connections, industry alignment and profile context before displaying recommendations. Professionals searching for collaborators, mentors, hiring leads or subject-matter experts are expected to benefit significantly from this more refined and personalised discovery model.
Industry observers note that the update arrives at a time when AI-powered tools are reshaping digital platforms, but LinkedIn’s focus on “who you need, not just what you need” sets it apart. The company says the goal is to make professional matchmaking easier, faster and more meaningful — turning the platform into a more proactive career-building companion.
However, tech analysts also point out that natural-language queries may produce mixed results in early stages as the system learns from global usage patterns. Privacy considerations and data-based ranking metrics will also remain closely watched as the feature expands beyond U.S. Premium members.
Still, the upgrade signals a major step forward in how professionals worldwide may soon discover opportunities, expertise and connections — reshaping networking from a manual task into an AI-powered strategic advantage.
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