KARACHI — Pakistani actor Imran Abbas has urged the film industry to pause movie releases during the first ten days of Muharram, emphasising the need for cultural and religious sensitivity during this sacred period.
Respecting Sacred Months
Imran highlighted that earlier generations observed these days with solemn television programming—particularly with music-free transmissions aired by state broadcasters.
He shared online that he had never seen films released on the first day of Muharram before, adding, “It’s not a matter of Shia or Sunni. Certain dates and months hold significance for us as Muslims.”
This perspective, he noted, aligns with traditions meant to honour the sacrifices commemorated in Muharram, beginning with Ashura.
More Than Muharram
Imran went further, urging the entertainment industry and public to observe reverence during other holy months—Rabi ul Awwal, Ramadan included—and discourage louder, entertainment-heavy releases during these times.
He commended broadcasters who have restored respectful programming and sharply criticised channels that resume regular shows too early, saying the trend signals diminishing cultural awareness.
Why It Matters
- Community expectations: Many viewers expect media platforms to shift tone and content to reflect the solemnity of sacred Islamic periods.
- Cultural continuity: Aligning media practices with traditions helps uphold shared values and identity.
- Impact on content: Film and television schedules are closely tied to box office and ratings, but scheduling sensitive to cultural sentiment can reinforce public trust.
Imran’s call raises broader questions about how media entities balance commercial objectives with cultural respect. As Muharram begins, his message encourages Pakistan’s entertainment community to pause and reflect.
This story has been reported by PakTribune. All rights reserved.