Los Angeles — In a landmark development reflecting changing global viewing habits, the Academy Awards (Oscars) will begin streaming live on YouTube from 2029, making Hollywood’s most prestigious ceremony freely accessible to audiences worldwide.
The move signals the end of the Oscars’ long-standing reliance on traditional television broadcasting. After decades on US network television, the Academy of Motion Picture Arts and Sciences has entered into a long-term global partnership with YouTube, marking a major shift in how the event will be delivered to viewers.
Under the new arrangement, YouTube will hold exclusive worldwide streaming rights starting with the 101st Academy Awards in 2029. The deal extends beyond the main awards ceremony and includes red carpet coverage, nominations announcements, Governors Awards, behind-the-scenes features and other Academy-related programming, positioning YouTube as the central hub for Oscars content.
Academy officials say the transition is aimed at expanding the ceremony’s international reach and connecting with younger audiences who increasingly prefer digital platforms over conventional television. With YouTube’s vast global user base, the Academy believes the Oscars will reach viewers in regions where access to live broadcasts was previously limited.
The decision also comes amid declining television ratings for awards shows, while digital and on-demand viewing continues to surge. Industry analysts view the shift as a strategic response to evolving media consumption trends and a sign that even the most established entertainment institutions are adapting to the digital era.
YouTube executives have described the partnership as a milestone for live global entertainment, highlighting the platform’s ability to offer interactive features, multilingual accessibility and wider audience engagement. The collaboration is expected to introduce new viewing experiences while preserving the tradition and prestige of the Oscars.
Despite the digital transition, the Oscars will continue to air on US network television through the 100th Academy Awards in 2028, ensuring a gradual shift for traditional viewers before YouTube becomes the primary platform from 2029 onward.
This story has been reported by PakTribune. All rights reserved.