ATLANTA – United States – Coca‑Cola has released its annual “Holidays Are Coming” commercial for the second year in a row using artificial intelligence, drawing both attention and criticism from viewers.
The AI-generated ad features festive trucks, stylized polar bears, and winter landscapes created entirely through digital imagery, replacing traditional live-action scenes. While Coca‑Cola highlighted the efficiency and speed of producing the ad in just one month, many fans expressed disappointment, arguing that the campaign lacks the warmth and charm of previous editions.
Despite the backlash, the company maintains that the AI approach is part of its ongoing experimentation with technology to enhance creativity and adapt to modern production methods. The move has sparked wider discussions on the role of artificial intelligence in advertising and whether iconic campaigns can maintain their emotional resonance when generated digitally.
This story has been reported by PakTribune. All rights reserved.