DUBAI, UNITED ARAB EMIRATES: Supermodel Bella Hadid has come under heavy criticism after visiting the UAE for the launch of her perfume brand, amid growing calls to boycott the Gulf state over its alleged support for the ongoing conflict in Sudan. The incident has sparked debates over celebrity activism, commercial interests, and political responsibility.
Hadid, known for her outspoken support for Palestinian rights and other Middle Eastern causes, was accused by critics of hypocrisy, as she stepped into a country whose alleged backing of the Rapid Support Forces (RSF) in Sudan has drawn widespread condemnation. Many Sudanese activists and human rights advocates expressed disappointment, questioning how Hadid could reconcile her activism with participation in events in the UAE.
Social media backlash has been particularly intense. Many users pointed out that while Hadid has publicly supported Sudanese protestors and humanitarian causes in the past, attending a high-profile commercial event in the UAE sends a conflicting message. Comments ranged from disappointment to outright anger, with some describing the visit as “performative activism” in pursuit of profit and brand exposure.
Supporters of Hadid argue that attending a commercial launch does not necessarily undermine her advocacy work, suggesting that celebrities can separate activism from business commitments. However, critics emphasize the optics and moral responsibility of high-profile figures when operating in politically sensitive regions, especially those linked to human rights violations.
The backlash highlights a broader trend of increased scrutiny on public figures, where audiences demand accountability for actions that intersect with geopolitics. The hashtag #BoycottUAE trended across several social media platforms as fans and activists voiced their concerns. Observers note that this episode underscores the delicate balance celebrities must maintain between personal branding, business ventures, and political stances in an era of instant global visibility.
As the controversy unfolds, it remains to be seen whether Hadid will address the criticism publicly or take steps to clarify her position. For now, her UAE visit serves as a stark reminder that celebrity actions, particularly in geopolitically charged environments, are rarely free from intense scrutiny.
This story has been reported by PakTribune. All rights reserved.