DUBAI – Major beauty brand Huda Beauty has announced it will officially sponsor Nadeen Ayoub, who will make history as the first woman to represent Palestine at the renowned Miss Universe pageant.
At 27, Ayoub is far more than a pageant entrant. She is the founder of the Olive Green Academy and the Sayidat Falasteen Foundation, organisations dedicated to sustainability, women’s empowerment and educational outreach in and outside Palestine.
Huda Beauty’s backing signifies a powerful alignment of mission: championing voices of under-represented women, amplifying inclusive beauty, and showcasing how platforms can become catalysts for change. The partnership comes as the international pageant draws near, and Ayoub steps onto a global stage that goes beyond glamour and crowns.
For Palestine, Ayoub’s participation marks a symbolic breakthrough — turning a moment of global visibility into an opportunity to redefine narrative and identity. The collaboration with Huda Beauty also sends a message that beauty culture and activism can move in unison.
This story has been reported by PakTribune. All rights reserved.