SIALKOT — The owner of the newly awarded Pakistan Super League franchise from Sialkot has officially unveiled the team’s name and logo, marking a major step toward the league’s next phase of expansion and commercial growth.
The announcement was made during a launch event attended by cricket officials, sponsors, and local stakeholders, where the franchise identity was presented as a blend of regional pride and modern sporting ambition. Team officials said the name and logo were designed to reflect Sialkot’s historic association with sports manufacturing and its growing presence in professional cricket.
Brand Built on Regional Legacy
According to franchise representatives, the branding aims to connect strongly with fans across Punjab while giving Sialkot a distinct voice in the PSL. The logo incorporates bold design elements intended to symbolise resilience, competitiveness, and unity, qualities the franchise hopes to embody on and off the field.
The owner said the franchise is committed to building a competitive squad, investing in youth development, and contributing positively to Pakistan’s cricket ecosystem.
PSL Expansion Momentum
The inclusion of a Sialkot-based team is part of broader efforts to expand the PSL’s footprint and deepen fan engagement across more cities. League officials have previously stated that expansion is aimed at increasing commercial value, nurturing domestic talent, and bringing top-tier cricket closer to fans nationwide.
Cricket analysts believe the new franchise could add fresh rivalry and excitement to the tournament, particularly given Sialkot’s strong sporting culture.
Looking Ahead
With the identity now revealed, attention is expected to shift toward squad selection, coaching appointments, and operational preparations ahead of the next PSL season. Fans in the region have welcomed the announcement, expressing optimism about seeing their city represented on Pakistan’s biggest cricketing stage.
The franchise is expected to begin fan engagement activities in the coming weeks as preparations intensify.
This story has been reported by PakTribune. All rights reserved.