Turkish television soaps... By Anzal
16 December, 2013
The Pakistani television channels are airing multiple Turkish soap operas dubbed in Urdu. Noor and now Mera Sultan have lured many viewers to one channel in particular. Ishq-e-Mamnu received top television ratings that stole the limelight from our own Pakistani novel-based drama Humsafar, which had received appreciation and viewership not just in Pakistan but also in India.
The Pakistani audience is viewing westernized Turkish culture that is very liberal and is not in accordance with the family values of Pakistani people. Most of the youngsters are spellbound by these foreign dramas. The actors follow the western dress codes and an exotic lifestyle that revolves around poignant storyline and acting. Pakistani dramas like Humsafar, Maat, Bilkees Kaur and others aired on Hum channel had viewership not just in Pakistan but abroad as well. Such novel-based dramas with good direction have been part of a successful Pakistani media revolution.
Unfortunately, now the Turkish dramas are receiving more popularity as compared to Pakistani television soaps. There was a time when Indian dramas had a monopoly over Pakistani television and now a new era has started where the Turkish television soaps have swept the audience. We need to support our own culture, norms, and traditions and save the heritage of Urdu language.