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Think Pink creating awareness about breast cancer

20 November, 2013

LAHORE: Think Pink, a joint campaign of Warid and Shaukat Khanum Memorial Cancer Hospital and Research Centre (SKMCH&RC), is creating awareness about breast cancer, its symptoms and early diagnosis.

Studies have shown that early detection of breast cancer can result in a survival rate of over 90%. Unfortunately, Pakistan has the highest incidence of breast cancer in Asia. Although it is a completely curable form of cancer if diagnosed timely and as in most of the critical cases reported, patients were unable to identify the problem just because of not being aware of it.

Warid's female staff has been trained to volunteer to spread the 'Think Pink' thought. Dr Faisal Sultan, CEO of SKMCH&RC, while speaking on the collaborative effort between Warid and Shaukat Khanum said, "There are few brands which are known by their social character and Warid has always been a great support for the cause. Not only we have together spread the Think Pink message but there is always generous support from Warid we regularly get for the treatment of poor cancer patients who simply cannot afford A-class cancer treatment in Pakistan.

70% of our donations come from such responsible organisations and individual support. With the support of Warid Telecom, we have also successfully launched SKMT Mobile App.

It's a very useful mobile application with all key features combined in it." Dr Sultan added the corporations, brands operating in society should giveback to society by doing their little part. Warid twice qualified for Shaukat Khanum CSR Awards and other corporates should also benchmark by empowering their CSR strategy and role for social welfare, he said.

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