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The smartphone app revolution in Pakistan

06 May, 2015

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Since the beginning of the smartphone era, the lifestyle of every Pakistani has changed. A lot. Be a student, businessman, entrepreneur or homemaker, every other individual has experienced the smartphone revolution firsthand and is now connected to the wider world through their mobile device.

According to a study, 70 percent of the total population of the country uses mobile phones and with increasing use of smartphone apps, we should expect to see further revolutionary changes in coming years.

Since most of the apps are free, people find it easy to download and use them. With life getting faster and busier day by day, the hassle of opening laptops or desktop computers to go online or to send and receive emails is now something most tech-savvy people choose to avoid. Simply put, these apps have allowed us to perform many of our tasks from the palms of our hands, which meanseverything is done a lot more quickly and efficiently.

Mobile apps are of different kinds and serve different purposes. While young adults use apps such as Facebook, YouTube, Instagram, Pinterest and WhatsApp, entrepreneurs and businesspersons usually prefer apps that serve more professional purposes, such as Gmail, Google Finance, Microsoft Office and LinkedIn. Similarly, the apps developed to set reminders, count calorie intakes, order meals online and browse maps are now widely used and have become an important part of our lives. Seeing the consumers’ interest in using and preference for these apps, many companies have developed their own Android and iOS apps to target a wider audience.

Online shopping – an emerging trend

Pakistan has seen a marked increase in buying and selling things online, particularly over the last few years. This has boosted the e-commerce market in Pakistan, an opportunity which many businesses have seized on rather quickly and effectively, leading to a slew of classifieds websites and their apps jostling for a chunk of the market. And this phenomenon is not limited to everyday items or clothes, but has been extended to include cars and even real estate and household items. is an excellent example. It gives you chance to shop electronics and all the household items within your budget. Cash on delivery is the most favorite way of transaction for people living in the Pakistan which grantee security. It is also facilitating installments for the tenure of 6 months, a year and a year and half for the people based at Lahore. What else we need, easy to shop, ship and pay.

Over the past few years, the trend of online buying and selling of different commodities has increased markedly in Pakistan. With a boost in the e-commerce market, many business concerns have capitalized on the opportunity toseize the attention of online buyers by launching their apps in the market. The trend is not limited to smaller items of everyday use such as clothes, footwear, watchesand perfumes,et cetera, as real estate transactions and the sale and purchase of cars are also done online using mobile apps now.

A million properties in your pocket, Pakistan’s top property portal, launched its mobile apps last year, which were welcomed warmly by property buyers, sellers, investors and real estate agents. The app gives its users easy access to a database of over 1 million property listings.

A line of automobiles

The mobile app of, the biggest automotive website in the country, has taken over the automobile industry of the country in a similar way, becoming an indispensable resource for those looking to buy or sell vehicles of all kinds and getting the best out of the automobile industry from the palm of their hands. There are many other similar examples which signify the increasing use of mobile apps in Pakistan.

3G/4G subscribers

The number of 3G/4G subscribers is increasing with every passing month in Pakistan. According to the Pakistan Telecommunication Authority, the number of total 3G/4G subscribersin Pakistan was 12,071,553 as of March 2015. This number was 10,342,191 in February 2015, which means a jump of 16.72% in only a month. We can safely assume that almost all of these subscribers are at least using several apps each.

The bottom line

Mobile apps have changed our lives and have assisted companies, individuals and even students in performing many of their tasks easily and effectively. In the time it took you to read this article, a number of apps will have been downloaded by Pakistanis around the country. This is the smartphone revolution at its peak.


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