Obnoxious advertising... By Arooj
22 January, 2013
I wish to draw your attention towards the increasing trend of substandard advertising in our media. Advertising agencies are making filthy ads, which do nothing but offend the viewers instead of appealing to them. Currently, an advertisement for a bathroom cleaner is being telecast on television channels in which a model rubs her hands over the flush in a provocative manner to prove her product's efficiency. This kind of nonsense advertising should not be accommodated by the media as it has a bad impact on the audience. Advertisements should be clear, logical and attractive rather than being obnoxious. The media should have proper standards for the kinds of ads they broadcast and advertising agencies should appoint intelligent copywriters who are able to conceive sensible ideas. AROOJ MEHRU
Lahore
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