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Dormant Lollywood... By Husam

17 December, 2013

The historic success of Waar revealed Lollywood’s hidden potential, which when utilised appropriately, can produce remarkable films replacing the Punjabi films. Through the 1960s to the late 1980s, Pakistani cinema released a number of movies, which were highly appreciated by the people. At that time directors, writers and lyricists showed creativity. They were constantly presenting new ideas. In that golden era, Lollywood was at its peak due to some competent actors like Muhammad Ali, Waheed Murad and Javed Sheikh, etc. The current decline is because of lack of new or creative ideas.

When new concepts like Zinda Bhaag, Main Hoon Shahid Afridi and the most recent and lucrative Waar were put on the market, a big change in the Pakistani cinema was observed. When Maula Jutt was released, it was a blockbuster, but then all directors and writers started following it and it assumed a shape of a trend, which ultimately led to the downfall of the Pakistani film industry. If we try to explore the capabilities of our film industry then we will be able to produce such films which will get immense appraisal from the public and this will help Lollywood regain its lost identity.

HUSAM, SAIF ULLAH
Islamabad

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