Committee formed for promoting Pakistan's soft image
02 February, 2005
ISLAMABAD, February 03 (Online): Prime Minister Shaukat Aziz has formed an inter-ministerial committee for promotion of culture, sports, tourism and trade with special focus on projecting Pakistan's soft image in abroad. Prime Minister will head the committee.
The committee would be consisted on the ministers including, the misters of foreign affairs, commerce, information and broadcasting, investment, industries, culture and sports, religious affairs. The concerned ministers of state would also be the members of the committee.
It was decided in a meeting presided by Prime Minister Shaukat Aziz here on Wednesday.
The premier said that Pakistani missions in abroad should proactively work to avail opportunities for arranging events, cultural exhibitions and functions with a view to project the real image of the country.
"Successive stories in different fields need to be projected through international media", he added.
He said that Pakistan has a very rich heritage and custodian of very old civilization.
"We have the highest mountains peaks, longest glaciers outside the polar region and heritage of the Indus valley and Buddhist civilization. This provides us a great potential for attracting foreign tourists", he added.
He further said that there was great need of projecting country heritage and civilization proactively to promote tourism. The premier said that Board of investment should hold exhibition inside and outside the country to improve business activities in the country.
"The ministry of culture should send cultural delegations in the different country of the world for projecting Pakistani culture, heritage there. "More and more sport events in Pakistan could also help in projecting the soft image of the country", he directed.
He said that Ministry of Information should intensely interact with the international media and should facilitate their visits to Pakistan for making documentaries and reports on Pakistani culture, society, developmental activities and heritage.
He further said that there was a need to adopt coordinate approach and all ministries and department should compliment in each other efforts.
He directed the ministry of Information and Broadcasting to gear up its efforts to set up media city in Islamabad to facilitate the local and foreign TV channels to uplink their programs from Pakistan. The media city should be an island of excellence and provide state of art facility.
The Minister for Information and Broadcasting, Shaikh Rashid Ahmad, Minister for Religious Affairs, Ijazul Haq, State Minister for Information and Broadcasting, Anisa Zeb Tahirkheli and secretaries of concern ministries also attended the meeting.